Latest Stories

• Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads

  5 years ago News

  

  Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, [...]

• Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast's addressable TV services verified by PwC; Infosum partners [...]

• Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: - Google [...]

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  6 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]

• Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

  6 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen [...]

• Why Content is the New Digital Hero

  6 years ago News

  

  Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

• Adverty is now a Unity Technologies Asset Store Publisher

  6 years ago News

  

  Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, [...]

• IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

  6 years ago News

  

  The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]

• Seven Reasons To Attend ATS Stockholm

  6 years ago News

  

  We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

• The 2020 Digital Landscape

  6 years ago News

  

  As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5G A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]