Latest Stories

• ELEAGUE and Anzu.io Announce Strategic Global Partnership

  6 years ago News

  

  ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]

• Placements.io Expands Into EMEA to Serve Growing Local Client Base

  6 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]

• Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO

  6 years ago News

  

  In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]

• Bots Vs Brands – Battling Ad Fraud in the Age of Automation

  6 years ago News

  

  Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]

• Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]

• Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast

  6 years ago Podcast

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships [...]

• Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

  6 years ago News

  

  Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile [...]

• First-Party Data Priorities Prompt Publishers to Take Back Control

  6 years ago News

  

  Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]

• The Evolution of Prebid

  6 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]

• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]