Latest Stories

• Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week's episode: - The ICO has proposed imposing [...]

• Understanding Connected TV: Q&A with Erin Jang, dataxu

  6 years ago News

  

  While the opportunities in connected TV (CTV) are getting clearer, as demonstrated by the proliferation of ad tech firms offering solutions around the platform, understanding of the entire CTV ecosystem remains relatively poor, thus discouraging investment from both brands and [...]

• Rubicon Project Appoints Sarah Harden to Board of Directors

  6 years ago News

  

  Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video [...]

• ID5 Releases Its Universal ID Solution Via Prebid

  6 years ago News

  

  ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally. Publishers can retrieve the ID5 ID, store it on a first party cookie and pass [...]

• Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]

• The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato

  6 years ago News

  

  The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development [...]

• Ad Spend Optimisation: Q&A with Chris Lien, Marin

  6 years ago News

  

  Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being [...]

• DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline [...]

• IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week's episode: - The ICO Ad Tech [...]

• How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?

  6 years ago News

  

  2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, [...]