Latest Stories

• Publicis Group Acquires Epsilon: Data Implications & Reaction

  6 years ago News

  

  Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the [...]

• In-Housing & Consultancies: Q&A with Alessandra Di Lorenzo, Forward

  6 years ago News

  

  In-housing is a trend that has been on the rise as programmatic has matured, with the IAB recently suggesting that 86% of brand advertisers in programmatic either fully in-housed their buying functions or have partially moved these processes. In recognition of [...]

• 2018 IAB UK & PwC Digital Adspend Study: The Market Grows

  6 years ago News

  

  The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from [...]

• The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation

  6 years ago News

  

  5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity revolving around concerns such as national security and 'deceptive' practices being employed by current 4G [...]

• Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV [...]

• IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]

• Understanding ITP: Q&A with Matthew Pepper, Sub2

  6 years ago News

  

  Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple's Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad [...]

• Overcoming Challenges Within Programmatic & Publishing: Q&A with Pierre Chappaz, Teads

  6 years ago News

  

  The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend [...]

• Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with [...]

• BidSwitch's Barry Adams Discusses Epsilon, Sellers.json & Hulu's Stake Buyback

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: - Why Publicis are buying Epsilon - The IAB [...]