Latest Stories

• Bidstack Reveals Results of Independent Study by Lumen Research

  6 years ago News

  

  Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

• Cannes Review 2019: Diversity & Creativity in the Flurry Français

  6 years ago News

  

  Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a [...]

• MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform [...]

• PHD Media's Chris Stephenson On The Global Alliance for Responsible Media, Uber's Ad Fraud Lawsuit & Facebook's Cryptocurrency

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week's [...]

• Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

  6 years ago News

  

  Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]

• A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success

  6 years ago News

  

  When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local [...]

• Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]

• The Appeal of Podcasts: Q&A with Sophie Harding, Mindshare UK

  6 years ago News

  

  Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 [...]

• Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x. Centro, a global provider of advertising technology, operates Basis, a [...]

• Four Ad Tech Rosé Talking Points

  6 years ago News

  

  It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the 'creative' [...]