Latest Stories

• China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG [...]

• We're in the Earliest Days of Data-Driven Creative Personalisation : Q&A with John Nardone, CEO, Flashtalking

  7 years ago News

  

  Following Flashtalking's recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process, when it comes to achieving personalisation. ExchangeWire: Flashtalking recently merged with DCO specialist Spongecell. What does [...]

• Brands, Platforms & Data: The 21st Century Brand Imperative

  7 years ago News

  

  Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few [...]

• APAC Publishers Should Tap Advanced Analytics to Get Due Returns

  7 years ago News

  

  Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath's Asia-Pacific head of platforms Erin Chao discusses the merits of [...]

• Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola

  7 years ago News

  

  Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and [...]

• Singapore Traditional Retail Not Dead, Just Lacking Imagination

  7 years ago News

  

  Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but the challenge may lie in how retailers really are engaging their customers and if they are tapping the right tools [...]

• How the World Cup Can Help Brands Become Champions of Consumer Engagement

  7 years ago News

  

  With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative vehicles for brand advertising and summarises key elements of effective campaigns. Since the dawn of television, [...]

• Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

  7 years ago News

  

  User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it's about finding the highest [...]

• USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on [...]

• Shifting Perspective: Using Data to Back Up Creative

  7 years ago News

  

  With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital Adspend study), it is easy to lose sight of the digital advertising consumer experience. The IAB Display [...]