Latest Stories

• Displayce Wins Best Use of DOOH Technology at The Wires Awards 2024 with Dell Campaign

  7 months ago News

  

  Just one year after entering the UK market, Displayce, Europe’s leading DSP specialising in programmatic DOOH, has won the ‘Best Use of Digital Out-of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of [...]

• US Election Special: Jason Kint on How Trump’s Win Could Affect Ad Tech 

  7 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the 2024 US election could affect the ad tech landscape.  Jason expands on:  Where [...]

• The Wires 2024: Celebrating Another Remarkable Year of Ad Tech 

  7 months ago News

  

  Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony.  We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [...]

• The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles 

  7 months ago News

  

  This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily  Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

• UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

  7 months ago News

  

  News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

• Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety 

  7 months ago News

  

  In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how we can truly build a privacy-first world. Before I [...]

• TeqBlaze Launches an SPO Toolkit - New Solution for  Supply Chain Optimisation 

  7 months ago News

  

  TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

• Content Ignite is Now a Google Certified Publishing Partner

  7 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

• Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

  7 months ago News

  

  Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature.  This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

• Ford estrena su nueva campaña digital dirigida a 'Thrivers' para el lanzamiento de su Explorer 100% eléctrico

  7 months ago News

  

  Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]