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Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart
The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across [...]
Knowing Your Retail Partners – Q&A with E Fundamentals
Picking the right retail partners is a challenge faced by every brand. Invest too much in the wrong channel, and risk heavy losses, while the right channel can be a long-term, sustainable source of sales. Here, John Maltman, CEO, E [...]
What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to [...]
Weekly Focus: Alibaba Cainiao to Build HK Logistics Hub & JD.com Taps AI to 'Speed-Write' Product Info
This week, Alibaba's logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to 'speed-write' product descriptions and shopping guides. To [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]
Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers
Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, [...]
What UK Retailers Can Learn from China
There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East [...]
How to Stay Ahead of the Personalisation Game
Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]
Why Does Big Data in Marketing Need Visual Analytics?
Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively [...]
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