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Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; [...]
Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis
Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve beyond just the 'business of media' into the 'business of everything', the outcomes-based model is gaining traction. ExchangeWire speaks exclusively [...]
Now & Next: Retail M&A
M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s and Asda, and Walmart and Flipkart, being finalised. But what is driving this recent surge in activity in the industry? [...]
Weekly Focus: In APAC, Booming E-Commerce Also Means Exploding Fraud
This week, a study reveals that while Asia-Pacific is indeed an online shopping paradise, it also is a haven for fraudsters who have targeted 18% of consumers in the region. Some 71% had made online purchases and 63% used mobile payments [...]
Mobile Marketers Targeting High-Growth Vietnam Must Think Rural
Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but there are nuances advertisers need to take note of to better engage this audience. The Asian country has become one of [...]
Mobile Continues to Fuel Growth of Header Bidding
Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry for both publishers and advertisers during the first quarter of the year. Key highlights include mobile-fuelled header bidding growth; a [...]
Keeping on Top of Emerging Payment Solutions – Q&A with Klarna
Even if cashless societies seem a little way off in the UK, we are still a country in the midst of a payments revolution. In this Q&A with RetailTechNews, Luke Griffiths (pictured below), general manager, Klarna UK, highlights what retailers need to [...]
Greater Customer Intimacy Can Be Achieved Through Machine Learning
Retail loyalty has been around since the 1700s, when American retailers gave customers 'coins' that they could redeem in-store during a future visit. These were later replaced with stamps and, at the beginning of the last century, box-top coupon cutting [...]
Brands Must Take Control of the Post-Purchase Experience to Build Loyalty
Online sales are soaring in the UK. So much so, that Brits spend more online, per household, than any other country. Yet, despite the fact the first purchase made over the web was over 14 years ago, many brands still have [...]
GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica
Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within [...]
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