Latest Stories

• Lee Puri Discusses The Media IQ Proposition, The DSN Concept And Why Ad Networks Can Still Deliver For Agencies

  14 years ago News

  

  The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the TLA (Three Lettered Acronym). The DSN best describes a network that is wholly focussed on advertiser/agency, and who lives [...]

• Jay Stevens Talks About The Critical Role Data Plays In RTB Pricing, Data As A Revenue Channel, And How Publishers Can Compete With The Buy-Side

  14 years ago News

  

  Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

• ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace

  14 years ago News

  

  ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]

• Marco Bertozzi Discusses The Launch Of AOD In France, The Performics ATD And The Weborama Partnership

  14 years ago News

  

  Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]

• Tom Jenen Discusses Admeld Data Deal With Adnologies

  14 years ago News

  

  Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]

• Industry Ponders Whether The Current Attribution Model Needs To Be Addressed

  14 years ago News

  

  The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

• Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression

  14 years ago News

  

  I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was King.com - a leading social gaming company based in London. ExchangeWire [...]

• Nigel Gilbert Talks Orange Ad Market Volumes, The Ad Network Model And Malware Prevention

  14 years ago News

  

  Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]

• Auke Van Den Hout Discusses Decoupling, The Cookie Directive And How Adatus Is Bringing Third-Party Data To The European Market

  14 years ago News

  

  Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]

• UK Display Spend Up By 27.5% To £945 Million; Growth Fuelled By Rise In Facebook DR Spend

  14 years ago News

  

  IAB UK released some numbers yesterday on the size of the advertising market in the UK. Online advertising is is now in excess of four billion, and estimates that one in four pounds is now being spent on digital. [...]