Latest Stories

• Sue Hunt Discusses RTB On The Right Media Exchange, The Premium Positioning, And Audience Sharing

  14 years ago News

  

  Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]

• The Life And Death Of The Ad Network

  14 years ago News

  

  The ad network is a great business model. No, it's amazing. You could start one in the morning with two people and be making 200K by the end of month. No joke. It's easily done. [...]

• Why Some Big Digital Advertisers Will Bring Exchange Buying In-House

  14 years ago News

  

  I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]

• Gustav Von Sydow Discusses The Burt Analytics And Data Management Offering

  14 years ago News

  

  There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]

• IE9 Throws A Spanner In The Works, As It Introduces Block Lists For Third Party Trackers

  14 years ago News

  

  Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]

• Wolfgang Bscheid, Mediascale CEO, Discusses The Barriers To RTB Adoption In Germany

  14 years ago News

  

  The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]

• Adnologies Discusses Its Dynamic Retargeting Solution And The Profile Data Exchange

  15 years ago News

  

  Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution. Can you give an overview of the adnologies offering? AS: adnologies is a [...]

• Andy Mitchell Presentation, Data Economy 2011

  15 years ago News

  

  Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]

• As EU Politicians Engage In Political Posturing, Report Lays Bare The Benefits Of Ad-Funded Internet For Citizens

  15 years ago News

  

  You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]

• Jay Stevens Presentation, The Data Economy 2011

  15 years ago News

  

  The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the day - and issues, like the EU legislation around privacy, dominated the after-party conversation. ExchangeWire will publish all [...]