Latest Stories

• ProSiebenSat1 übernimmt Kairion; €3,95 Millionen für Nano Interactive

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael Schöning kehrt zu The Adex zurück; und Fünf Fragen an Kay Schneider, SmartX. ProSiebenSat1 verstärkt sein [...]

• Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

  7 years ago News

  

  ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

• Why Are We Discussing First-Price Auction Anyway?

  7 years ago News

  

  With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]

• EU Antitrust Authorities to Focus on Data Collection; Fetch Media Sues Uber

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet players with scrutiny; Fetch Media takes Uber to court; Sizmek promises total transparency; and New [...]

• Weekly Focus: Alibaba Goes for Convenience, Convicts & Cars

  7 years ago News

  

  This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem by modernising China's convenience stores as well as arming local prisoners with e-commerce skillsets. The Chinese online retailer runs a programme [...]

• Viewability is Subjective: Q&A with Ignasi Prat, Tappx

  7 years ago News

  

  Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players. Ignasi Prat (pictured below), CMO, Tappx, believes that [...]

• Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud [...]

• CTV Pushes the Boundaries of Advertising Possibilities: Q&A with Andre Swanston, Tru Optik

  7 years ago News

  

  Connected TV (CTV) continues on an aggressive growth swing. But there are still quite a few challenges, which if not addressed, will be a major roadblock to support this growth. Andre Swanston (pictured below), CEO and co-founder, Tru Optik, talks [...]

• E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong [...]

• Data to Take APAC Centrestage in 2018

  7 years ago News

  

  From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]