Latest Stories

• An Era When a Mutual Value Exchange is Standard: Q&A with Janette Higginson, Postr

  8 years ago News

  

  It's official. The world is mobile. So, are we getting to a stage where mobile isn't classed as a separate conversation from digital advertising in general? Mobile programmatic is still in maturity phase; but it's developing at speed and topics [...]

• The Quieting of Agency Programmatic Offerings Has Been Notable: Q&A with Nick Graham, Huawei Technologies

  8 years ago News

  

  Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process? ExchangeWire speaks with Nick Graham, global director of digital marketing and media, Huawei Technologies, to find out. ExchangeWire: Do you think [...]

• Carrier First-Screen Solutions Can Disrupt the Duopoly: Q&A with Gregory Wester, Mobile Posse

  8 years ago News

  

  As smartphones have become extensions of our hands for up-to-date content at all times, there is an opportunity for carriers to put relevant content, and advertising, in front of their subscribers, giving them an even better user experience. Gregory Wester [...]

• LATAM Digital Ad Market to Reach USD$41bn in 2021; Globo Group Closes DMP Deal with Salesforce

  8 years ago News

  

  In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP [...]

• BVDW Studie zu Ad Awareness; adsquare und Adobe kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW nimmt Ad Awareness unter die Lupe; Adsquare kooperiert mit Adobe; Protected Media stellt Sicherheitslösungen für evans Video; und Fünf Fragen an Daniel [...]

• Now & Next: Cyber Attacks

  8 years ago News

  

  The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on people, businesses, and governments alike. ExchangeWire’s Now & Next explores the methods and motivations behind [...]

• Call for Ad Quality Charter; adsquare & Adobe Join Forces

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with Adobe; iotec’s Mobile Transparency Report; Ad fraud alliance between Vidstart and Forensiq; DPRI revenue decreased [...]

• A New Beginning for Brazilian Digital Advertising

  8 years ago News

  

  Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review their advertising investments across platforms and publishers. This also applies to the Brazilian digital market, [...]

• Disrupt Your Marketing: Understanding What AI Really Means

  8 years ago News

  

  Retargeting is an important campaign strategy with many options available to marketers. But how are artificial intelligence (AI) technologies helping to make 'smarter' campaign decisions and change the retargeting game? Writing exclusively for ExchangeWire, Radoslaw Dobrolecki (pictured below), US business [...]

• DOOH Has Evolved to Become Flexible, Tactical & Real-Time: Q&A with Neil Morris, Grand Visual

  8 years ago News

  

  In April 2017, digital OOH production house, Grand Visual, launched its campaign-management and delivery platforms to the entire market with the creation of QDOT, a dedicated ad tech business for digital OOH. ExchangeWire speaks with Neil Morris, the founder of [...]