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60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President
In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]
Acceptable Ads Komitee von Eyeo; Rückgang der Adblocker-Rate
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Erster Einblick in die Zusammensetzung des Acceptable Ads Komitees von Eyeo; Weniger Adblocker im Einsatz; Mobile Ad Spend in Deutschland steigt; Havas startet Adcity in Deutschland; [...]
What's the Value of a Publisher's Inventory & How Does It Facilitate Buyers' Needs?
How does a publisher value its inventory and select the best partners to work with to facilitate the needs of the buyers? In the latest chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Andrew Hayward-Wright, programmatic solutions [...]
New CEO for Rubicon Project; Sky Pushes Programmatic Platform
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon's CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; [...]
Algorithms Crossing the Divide: Can Machines Predict When You Will Fall in Love?
Are machines taking over the world? Are robots making all our decisions for us? From politics to the economy, the automation debate is seeping into every walk of life. Ahead of AdWeek Europe, Gavin Johnson, UK commercial director, AOL asks [...]
DIMA: Not Just Another Diversity Event!
ExchangeWire are proud to announce a partnership with the Diversity In Advertising and Marketing Summit (DIMA), which takes place in London on 4 & 5 April. The event is aimed at people who work at agencies, media owners, tech providers, and [...]
Why the ICO Have Got It Wrong When it Comes to Third-Party Email Marketing & Consent
The ICO have recently stated that to do third-party marketing via email you cannot rely on an explicit opt-in to receive marketing messages from selected third parties. Your only option is to have been named at point of collection, or [...]
Mobile in 2017: What Do We Even Mean by 'Mobile'?
With Mobile World Congress over for another year, have we finally completed the long-awaited 'year of mobile', or are we still yet to see it? Writing exclusively for ExchangeWire, James Shepherd (pictured below), EMEA Commercial Director, M&C Saatchi Mobile, questions whether we [...]
Mood Targeting; Mobile Devices Lead the Way for AVOD
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mood targeting; Mobile devices lead the way for AVOD; Disengaging [...]
Virtual Reality & 360 Video Holy Grail for Advertisers & Publishers: Q&A with Michael Rucker, OmniVirt
New virtual reality advertising needs to be engaging, executable, and produce results for both advertisers and publishers. ExchangeWire speak with Michael Rucker, co-founder/COO of OmniVirt, a Virtual Reality and 360° Video advertising platform, making this hot new format a reality. ExchangeWire: [...]
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