Latest Stories
Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Provider
The digital content industry has taken its head out of the sand when it comes to the transparency issues in programmatic. Upheavals in the industry have once again kicked up this perennial hot button issue. But, as the buzzwords are [...]
3 Tips for Guaranteeing Location Data Accuracy
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers. Writing exclusively for ExchangeWire, [...]
Consumers Equate Ads with Fake News; Email Still Delivering Results
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers equate ads with fake news; Email still delivering results; [...]
We Don’t Take 3rd-Party Fees from Publishers for Impressions We Buy: Q&A with Marc Grabowski, Criteo
Last month (23 May, 2016) Criteo announced the launch of its new header bidding platform for publishers, Criteo Direct Bidder. Marc Grabowski, executive vice president, global supply and business development, Criteo speaks exclusively with ExchangeWire about how the new platform [...]
Creativity Vs Technology Reigns Supreme, But What is the Future of Cannes?
The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away with a sense of foreboding; a feeling that future festivals would never be the same again. Reasons were manifold: the [...]
Cyber Attacks: Not Just an IT Problem
Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers’ extremely valuable data is. As a result, many are worried about what companies are doing with their information and [...]
Ad-block Use Bottoming Out in AU; Dentsu Taps Tencent Data to Aid Marketers
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ad-block use bottoming out in AU; Dentsu taps Tencent data to aid marketers; WPP agencies merge in [...]
Sizmek Adds Digital Audio to Ad Server & StrikeAd DSP; Phunware Partners with Lotame for Data Insights on Mobile Users
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek partners with StrikeAd; Phunware partners with Lotame; WPP consolidates Neo into Mindshare; Celtra receives USD$15m (£11.8m) investment; Varick partners with Vistar; [...]
Shifting the Spotlight from Brand Revenue to Brand Safety
In October 2016, Nick Welch (pictured below), business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn't take a backseat to revenue safety, explaining the importance of making brand safety a focus before it hits the bottom [...]
'Deep Native' is Native Advertising's Evolution: Q&A with Dale Lovell, CDO & UK MD, ADYOULIKE
With the proliferation of new technology and industry standards, native advertising is experiencing a surge in popularity. Dale Lovell, chief digital officer and UK managing director, ADYOULIKE, discusses with ExchangeWire how native advertising is changing and how it can help both publishers and [...]
Popular Tradertalks
Latest Posts
-
The Stack: AI and Ad Tech Under Scrutiny -
Digest: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids; Mobile Tops TV in UK Screen Habits -
You Do You. AI Will Do the Rest. -
Digest: CMA Proposes Search Overhaul to Curb Google’s Dominance; FTC Intervenes in $13.5bn Omnicom-IPG Merger -
Digest: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition
Follow ExchangeWire