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Ad Views Increasing; Marketers Not Confident They’ve Sussed Mobile
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad views increasing; Marketers not confident they’ve sussed mobile; Older [...]
10 Questions You Should Ask Your Tech Provider
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out of your tech provider? In this piece, Paul Wright, CEO, iotec, offers a checklist for opening up the conversation and gathering [...]
Build or buy? A Framework for CTOs’ Biggest Call
Did you build the house you live in with your own hands, or did you buy or rent it from someone else who did the hard work? To ask such a question on ExchangeWire may seem off-topic, but senior IT leaders [...]
Untapped Creative Potential of Smartphone Digital Advertising
Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping, and pinching to view content that interests us. However, when it comes to those behind these adverts, there remains many [...]
India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double [...]
Mobile User Habits Have Evolved from Goldfish to Ravens
Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]
Digital Reimagined: Context & Predictability in Location Targeting
Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from a somewhat scattergun approach to strategic, measurable, performance-based marketing. In this piece, ExchangeWire reflect conversations that took place at a [...]
Key Pitfalls APAC Marketers Should Avoid as Programmatic Grows
So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are they approaching it the right way? In this week's industry piece, Vincent Niou, Essence's Asia-Pacific senior programmatic and partnerships director, [...]
How Does Digital Advertising Really Impact FMCG Brand Sales?
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive. Writing exclusively for ExchangeWire, Michael Greene, VP of product strategy, AudienceScience (pictured below) asks, what impact does digital advertising really have on the [...]
60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President
In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]
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