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Advertisers Must Tune into SEA Consumers' Video Habits
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into these requirements to better engage their target audience. Here, AOL's Asia and ANZ managing director Alex Khan (pictured below), writes [...]
What Stole the Show: Experts Share Their Key Takeaways from Ad Week Europe
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week Europe is again over for another year. Outside of the headlines, ExchangeWire ask thought leaders what stood out for them during [...]
Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America
In this week's LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas' decision not to use Google's tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer [...]
Eyeota und Kantar bringen TGI-Segmente nach Deutschland; Displayce und adsquare kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren; OOH via Displayce und adsquare; und Seeding Alliance von Ströer übernommen. Eyeota und Kantar bringen TGI Segmente nach Deutschland Eyeota und Kantor [...]
Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve [...]
Digital Has Allowed London Fashion Week to Bridge Runway & Retail
We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the challenge of driving footfall. In January, footfall was 1.3% down on a year ago, indicating that shoppers are turning to [...]
Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances are you were duped. As you scrolled through dozens of photos and status updates, it is likely that many of them [...]
Ad Views Increasing; Marketers Not Confident They’ve Sussed Mobile
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad views increasing; Marketers not confident they’ve sussed mobile; Older [...]
10 Questions You Should Ask Your Tech Provider
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out of your tech provider? In this piece, Paul Wright, CEO, iotec, offers a checklist for opening up the conversation and gathering [...]
Build or buy? A Framework for CTOs’ Biggest Call
Did you build the house you live in with your own hands, or did you buy or rent it from someone else who did the hard work? To ask such a question on ExchangeWire may seem off-topic, but senior IT leaders [...]
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