Latest Stories

• APAC Agencies Must Be More Than Just Media Buyers

  8 years ago News

  

  Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so. This should include data strategy and operations setup, says Vincent Niou, [...]

• Publishers in Brazil Negotiate with CBA; Brazilian Chatbot Wins Facebook Award

  8 years ago News

  

  In this week's LATAM Roundup: IAB Brazil's Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther [...]

• Matchinguu übernommen von Verve; Glispa kauft RelevanTech

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Verve kauft Matchinguu; Glispa investiert in israelische Ad Tech-Schmiede; adsquare und Gravy Analysis kooperieren; und Ad Spend-Prognose für 2017. Verve übernimmt Matchinguu Die mobile Marketing-Plattform Verve will sich international breiter aufstellen. Zu diesem [...]

• Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks

  8 years ago News

  

  These are good times for Google and Facebook. Combined, these two giants capture 57% of the total digital advertising spend in the US this year, as well as 74% of predicted growth for all of 2017. That means all other [...]

• GroupM Adjusts UK Ad Spend Forecast; Triton Digital Launches Audio SSP

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You [...]

• Changing Channels; Comfort Buying on Smartphones

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices.  Changing [...]

• IP Targeting for B2B Campaigns is the Only Way To Go: Q&A with Ray Kingman, Semcasting

  8 years ago News

  

  Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change. Ray Kingman (pictured below), CEO, Semcasting, explains the advantages marketers have for cross-device campaigns with [...]

• Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution

  8 years ago News

  

  We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments in technology even faster. Challenges haven’t come sparingly to marketers, and approaches have had to change along the way, writes Chuck [...]

• APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also [...]

• Indian Marketers Can Solve Content Challenge with Machine Learning

  8 years ago News

  

  Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues. These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet's chief revenue officer. They [...]