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Adsmovil & Sizmek Close Deal Against Fraud; Tradelab Push Fraud Conversation in Latam
In this week's Latin American RoundUp: combating fraud is why Adsmovil and Sizmek have joined efforts to integrate their tools, focusing on Latin America and hispanic mobile traffic; four months after Tradelab's debut in Brazil, Essio Fiordi, managing director, speaks [...]
1plusX kooperiert mit Media Impact; Mehr Reichweite für Outbrain
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Schweizer DMP 1plusX kooperiert mit Springer/Funke-Joint Venture Media Impact; Outbrain weitet Publisher-Netzwerk aus; Enliveo von Seeding Alliance übernommen; und emetriq startet Branded Segments. 1plusX kooperiert mit [...]
China Expert Series: Don’t Jump to Conclusions Over Brand Safety Issues in China
Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first instalment of 'The China Expert Series', in association with iClick Interactive, their head of agency sales, Southeast Asia and Europe, Darren [...]
More Verification & Measurement at Facebook; Funding for LoopMe
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook open Atlas tools and cooperate with Meetrics; Funding for LoopMe; Partnership between Adbrain and Eyeota; Rocket Fuel check out Prague; and [...]
Why It’s Time for an Ambitious, Global Standard for Tackling Ad Fraud
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing. As Marco Ricci (pictured below), CEO, [...]
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub, and many more, in [...]
Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Nokia back from the dead; Generating B2B leads; MWC winners; [...]
As the Homepage Starts to Flounder, Publishers Need to Look to Social Influencers
Can publishers expect to rely on the same volumes of homepage traffic that they historically enjoyed? With readers discovering content in new ways, particularly through the likes of social media, is the traditional homepage on the decline? If this is [...]
Succeed as a Woman in Technology? This Girl Can
Women in technology; women in STEM fields; women in ad tech; women in advertising – whichever way you cut the numbers, they reflect a set of industries that remain remarkably male-dominated. The needle is moving and there is no shortage [...]
Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]
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