Latest Stories

• Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

  8 years ago News

  

  On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google's Inside Adwords blog, mean [...]

• Paid Search on the Up; Falling Media Costs Across iOS & Android

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; [...]

• Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out [...]

• Playing Cupid with Chatbots & Image Recognition

  8 years ago News

  

  Not long ago, brands would not have believed they would need to consider chatbots as part of their marketing strategy; but with their exponential growth and with messaging apps entrenched within our daily lives, such is the world we now [...]

• 12 Things to Look for When Choosing a DMP

  8 years ago News

  

  If you're looking to invest in a data management platform (DMP), it can be a daunting prospect. Available options vary wildly and fundamental to your search is understanding your goals and objectives right from the very start. Alex Sibois (pictured [...]

• Apple Beats Expectations for Record-Breaking Quarter

  8 years ago News

  

  Apple (NASDAQ: AAPL) yesterday (31st January), announced they have stopped the buck of declining iPhone sales to post record-breaking revenue figures for Q1 2017, ended 31 December, 2016. Financial highlights - The Company posted all-time record quarterly revenue of USD$78.4bn (£62.3bn) - They [...]

• Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato

  8 years ago News

  

  Smaato's recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app advertising versus its mobile web counterpart. ExchangeWire speak exclusively with Ragnar Kruse, co-founder and CEO, [...]

• Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

  8 years ago News

  

  With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire [...]

• APAC Marketers Still Need to Brush Up on Their Digital Skills

  8 years ago News

  

  With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging returns that miss the real targets. This gap in digital knowledge is also making it tough for marketers to match [...]

• Even in 2017, Building Desire is Still What Matters

  8 years ago News

  

  Technology is changing the advertising world and stretching what is possible with each passing day. However, what about the people in the creative process, looking at more than just CPA optimisation, focused on creating an emotional engagement with an advertising [...]