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When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to challenge Google’s DoubleClick and expand [...]
What Is a 'Next Generation Agency'? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label. Infectious Media are the embodiment of this model. ExchangeWire meet with Andy Cocker, co-founder & [...]
TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV leading ad platform in Mongolia; Agency startup eyes Vietnam market; comScore to offer digital measurement in [...]
Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off
Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it [...]
Programmatic TV: Understanding the Benefits for Both Broadcasters & Advertisers
Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing, just evolving, as technology and consumption evolve. Graeme Lynch (pictured below), director business development EMEA, TubeMogul explains to ExchangeWire that programmatic [...]
APAC Publishers Losing Sight of Their Business
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses. At the same time, legacy [...]
Hot Topics in LATAM Programmatic; Navegg Announces Deals in Central America
In this week's LATAM Roundup: some of the hot topics in programmatic Latin America after a major event in Sao Paulo; Navegg's expansion in Latin America through contracts with publishers and advertisers in Honduras, Nicaragua, and El Salvador; and, finally, [...]
Do Go Chasing Waterfalls – As Long As They're Automated
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for [...]
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]
Digital Lessons from this Year's Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations [...]
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