Latest Stories

• More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]

• Google: Click Volume Rises, CPC Falls

  9 years ago News

  

  Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]

• Anypoint Media & SpotX Ink Programmatic TV Deal; DCMN Opens First Asian Outfit in Bangalore

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Anypoint Media & SpotX ink programmatic TV deal; DCMN opens first Asian outfit in Bangalore; Dentsu adds [...]

• Mobile Ad Models Focused on Value Exchange: Q&A with Matt Berriman, Unlockd

  9 years ago News

  

  In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively [...]

• Brand Interactions via Email Lack Relevance & UK Ad Viewability Falling

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don't take advantage [...]

• Even the Best Technology Will Be Held Back by Insufficient Capability: Q&A with Stack I/O

  9 years ago News

  

  Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of it too. There seems to be a great opportunity here for agencies, or vendors, to help marketers in their quest. [...]

• Facebook Revenue 10 Times Greater Than Twitter

  9 years ago News

  

  Facebook's average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue. Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier [...]

• Verizon's Yahoo Deal Creates Powerful Competitive Rival: Experts Comment

  9 years ago News

  

  Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as no surprise to many, who have been waiting for months to find out who would [...]

• How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

  9 years ago News

  

  Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it's opened up a whole new realm of connecting with their [...]

• Verizon Shares Fall After Q2 Earnings

  9 years ago News

  

  One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US's biggest mobile phone provider is seeking new sources of revenue through [...]