Latest Stories

• Native Meets Programmatic: No Longer Just a Pipe Dream

  9 years ago News

  

  Native advertising is now mainstream, yet when you talk of 'native programmatic', the term is considered by many as an oxymoron. This is changing and, with major advertising platforms onboarding native programmatic capabilities, it might be time to start reassessing [...]

• Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for [...]

• Q2 Earnings: Tremor Video & Marin Software

  9 years ago News

  

  Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

• Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations

  9 years ago News

  

  More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will follow the games on various mobile devices. While TV inventory is still limited, digital brings [...]

• UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for [...]

• Ad Tech Independence in Germany Brings Challenges: Q&A with Trading Desk, Adlicious

  9 years ago News

  

  Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective [...]

• Sizmek & Criteo Report Strong Q2 Earnings

  9 years ago News

  

  Yesterday (3 August), amid news of their acquisition, Sizmek (NASDAQ:SZMK), reported financial results for the second quarter ended 30 June 30, 2016. Due to the earlier announcement that Vector Capital plans to acquire Sizmek, the call scheduled to discuss the Q2 results was cancelled. Highlights - Q2 revenue of USD$48.9m [...]

• Teads Raises £36.3m for Asia Expansion; Amnet Programmatically Targets LinkedIn APAC Audience

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy [...]

• Algorithms Are Smarter than People When Catering to Customer Intent

  9 years ago News

  

  Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With so many fragments of customer data, can a brand really be certain of the intent of its consumers? Tom Bowman [...]

• Creatives Must Be Nearer the Heart of Programmatic: Q&A with Robert Webster, CSO, Crimtan

  9 years ago News

  

  To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat? How can the industry ensure that effective campaign execution and delivery takes direction from both? ExchangeWire speak with Robert Webster (pictured [...]