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  • King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

    News

    King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]

  • 'I'd Watch It if I Liked It': Why Programmatic TV is a Must from a Consumer Perspective

    News

    Programmatic TV is still a very small proportion of total TV expenditure, but it's growing, as advertisers understand how it can help their strategies. Mauricio Leon (pictured below), commercial director, TubeMogul, tells ExchangeWire that programmatic TV can do so much [...]

  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS [...]

  • Is There Objectivity in Gartner's Magic Quadrants?

    News

    In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May 2016), Gartner has just released its Magic Quadrant for Multichannel Campaign Management.  In this feature, we aim to discover: Is there [...]

  • Yes, Premium Publishers Can Make Money from Mobile

    News

    Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding of the mobile infrastructure, and how mobile is generally consumed. However, technology has moved on, and [...]

  • Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in [...]

  • Native Advertising: Three All-Too-Common Misconceptions

    News

    Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for a few years, Native looks to be 'the new black' on which agencies, brands, and publishers are keen to position [...]

  • China's Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's programmatic buying small, but growing; Most agree AU digital ad trading should be more transparent; Kiosked [...]

  • Singapore Startup Wants to Solve Marketing Challenges with AI

    News

    Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights. The Singapore-based startup taps artificial intelligence (AI) as well as tracks [...]

  • Who Takes Legal Liability?

    News

    Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.  Dynamic scalability [...]

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