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A Few Home Truths for the Adtech Industry
Every company that operates in the programmatic advertising sector is facing big challenges. Reacting to market forces and staying relevant is tough in any industry, but programmatic may unique in its ability to distort or avoid the reality of the [...]
EU Commission Working on New 'Safe Harbour'; MediaMath joins IBM's UBX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data transfer agreement; MediaMath joins IBM's UBX; DISH programmatic marketplace and SSP runs on IPONWEB; and [...]
Transparency in Media Buying and Programmatic Marketing
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’ in media buying and programmatic marketing. While researching for this piece, I was reminded just how [...]
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on data. Today, Adrian sets the strategic direction for digital analytics across the TUI group. This [...]
Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Just 18% of marketers use both in-stream and rich media [...]
AANA Revises Ad Definition in AU; Dentsu Takes Digital Performance Firm to Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA revises ad definition in AU; Dentsu takes digital performance firm to Asia; Major networks serving ads [...]
APAC Market Diversity Doesn't Warrant Different Viewability Standards
The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean each market should adopt different ad viewability standards. Stressing the need for a single standard to define a viewable impression, [...]
Programmatic on the Psychologist's Couch
How open, conscientious, extraverted, agreeable – and neurotic – is programmatic? Jim Hodgkins, managing director, marketing services, VisualDNA, analyses the programmatic industry and sums up the challenges which still lie ahead. What’s the first rule of marketing and advertising? Understand the [...]
Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter's Ad Business
Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter. 22% revenue growth: a new record for Apple Apple posted quarterly [...]
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor, UK MD of Teads (pictured below), the solution lies with engagement and choice. Imagine if you [...]
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