Latest Stories

• Why the Existential Crisis of Ad Tech is Overblown

  9 years ago News

  

  This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]

• It’s Time to Call a Truce Between Mad Men & Math Men

  9 years ago News

  

  The advertising industry’s Mad Men (the creatives) and Math Men (the technologists) still can’t agree on one crucial question: are technology and data destroying the creative process? Advertising wouldn’t be effective without the creative ideas that power it and embed [...]

• 10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours

  9 years ago News

  

  Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation [...]

• Programmatic Video in China

  9 years ago News

  

  Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is still at the beginning of its journey. Ad tech provider ReachMax's 'Guide to Programmatic Video in [...]

• New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection regulations; Eyeo is financed by whitelisted marketers; and AppNext partners with Hisense. EU finally hauls data protection [...]

• 'Adoption, Implementation & Experimentation', Interview With Ulrich Hegge, AppNexus

  9 years ago News

  

  Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the 'high-development' phase of programmatic.  In an interview with AppNexus's newly appointed VP [...]

• Not-for-Profit Sector Lags Behind While Travel Industry Rockets

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

• AU Online Ad Spend Climbs 33%; Kantar Inks Thai TV Ratings Deal

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]

• What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project

  9 years ago News

  

  Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of mobile at Rubicon Project, argues that header bidding can beat the [...]

• Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

  9 years ago News

  

  When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and [...]