Latest Stories

• All-Digital Independent Needs to Set Example for Fellow Newsbrands

  9 years ago News

  

  On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]

• Why Comparing Apples, Oranges & Potatoes is a Good Thing – For Now

  9 years ago News

  

  Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the category.  The four titans are joined by, among others, Marin Software, Sizmek, MediaMath and DataXu – companies that have far fewer staff, considerably less [...]

• It's Not Just UK Ad Tech Businesses Being Failed by Venture Capitalists

  9 years ago News

  

  ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn't just limited to the UK, but is prevalent across all of [...]

• Ibope to Launch New Data Platform in Brazil; Smartwatch Market Starts to Develop in LATAM

  9 years ago News

  

  This week's Latin American RoundUp brings you the recently announced partnership between Ibope DTM and the Brazilian SPC, which will launch a new data platform with consumer and credit data in the country; new data about the wearables market in [...]

• Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

  9 years ago News

  

  Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), [...]

• USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]

• Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy

  9 years ago News

  

  Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual [...]

• Ad Viewability Falls Across Europe; Digital Political Ads More Influential Than TV Ads

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential [...]

• Opera Software Woos China Buyout With Mobile Ad Biz; Philippine Publisher Inks Outbrain Partnership

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Opera Software woos China investors with mobile ad biz; Philippine publisher inks audience engagement partnership; Dentsu JaymeSyfu [...]

• APAC Inertia Holding Back Adoption of Third-Party Data

  9 years ago News

  

  Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace new ways of doing things. In this byliner, Eyeota CEO Kevin Tan discusses how this inertia is holding back brands [...]