Latest Stories

• The Cat-&-Mouse Game of Mobile Ad Fraud

  9 years ago News

  

  A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned. Ad fraud affects [...]

• Display advertising driving digital ad spend; Programmatic vital to future of digital

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

• Agencies Are Still Struggling to Develop Profitable Ad Tech Models

  9 years ago News

  

  86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company AdRoll. ExchangeWire spoke exclusively with Marius Smyth, MD, EMEA, AdRoll (pictured) about the evolution of [...]

• Strong Ad Spend Growth in 3 Asian Markets; APAC Expenditure on Audience Data Drops in Q3

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Three Asian markets to see strong ad spend growth; APAC expenditure on audience data drops in Q3; [...]

• More Work Needed Before AU Can Trade on Viewable Impressions

  9 years ago News

  

  The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market can trade on viewable impressions. Interactive Advertising Bureau (IAB) Australia CEO Alice Manners explains that technological challenges, such as varying ad [...]

• The Future Of Viewability

  9 years ago News

  

  Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement.   In this Q&A, Nick Reid, UK MD, TubeMogul, shares his insights on viewability and evaluates the problems and the future of viewability. With advertisers [...]

• Beat Ad Blocking by Leveraging Mobile Data

  9 years ago News

  

  Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into consumer behaviour (which can be gained from looking at mobile data) for winning back consumer [...]

• What Happens When Big Data Doesn’t Work?

  9 years ago News

  

  Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by flash storage provider Pure Storage. In this piece, we review the findings from Pure Storage’s [...]

• Recapturing the Lost User of Online Advertising

  9 years ago News

  

  With huge advances being made in technology that delivers advertising, why are online ads not engaging with users? Niki Stoker, client services director at Scoota, (pictured below) argues that it’s time to get creative. So, you’re on Facebook and scrolling through [...]

• Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

  9 years ago News

  

  This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their [...]