Latest Stories

• Programmatic Trading of Video Up 100% in Q3

  9 years ago News

  

  When it comes to mobile video consumption, Great Britain and Ireland are top. Two-thirds of all video views in the British Isles came via smartphones and tablets, indicating the high adoption rate of mobile in this region. With it, programmatic [...]

• Shining the Spotlight On Eastern Europe

  9 years ago News

  

  With varying internet penetration rates from the Czech Republic to Romania, Eastern Europe is a diverse, yet exciting, market for digital growth. But what is the state of programmatic in Eastern Europe? Firat Dirik, regional director eastern Europe, MediaMath, takes a [...]

• Teads & MediaMath together in LATAM; Digital is only 11% of Brazilian agencies' revenue

  9 years ago News

  

  The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]

• Now & Next: Private Marketplaces

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

• A Look-Back On 2015 Trends

  9 years ago News

  

  In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that became apparent over the course of a year which, if our Media Owner Sales Techniques [...]

• Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark's Mojn; AppNexus DACH is helmed by Ulrich Hegge; [...]

• The Cat-&-Mouse Game of Mobile Ad Fraud

  9 years ago News

  

  A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned. Ad fraud affects [...]

• Display advertising driving digital ad spend; Programmatic vital to future of digital

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

• Agencies Are Still Struggling to Develop Profitable Ad Tech Models

  9 years ago News

  

  86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company AdRoll. ExchangeWire spoke exclusively with Marius Smyth, MD, EMEA, AdRoll (pictured) about the evolution of [...]

• Strong Ad Spend Growth in 3 Asian Markets; APAC Expenditure on Audience Data Drops in Q3

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Three Asian markets to see strong ad spend growth; APAC expenditure on audience data drops in Q3; [...]