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Meeting Brands’ Expectations for Viewability in Programmatic Mobile
In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]
WPP Group Acquires Brazilian Programmatic Agency; 'Class C' Avoiding Mobile Broadband
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about [...]
AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full stack publisher deal; StickyADS reaches for North America; News Corp goes after video ad views; [...]
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research aims to investigate the perceived levels of fraud in the marketing industry, and the extent to which marketers will go [...]
Ecommerce as a Media Channel
It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost conversion rates. In this piece, Ben Cooper, managing director, Europe at HookLogic (pictured) discusses how the consumer shopping journey has ceased to [...]
Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]
China Ad Spend Slows, But Still Growing Faster Than Global; WPP's Wunderman & Bienalto Merge in Australia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad spend slows, but still growing faster than global; WPP's Wunderman & Bienalto merge in Australia; [...]
APAC Marketers Turn to Mobile Data to Understand Audience
With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience. Shobhit Shukla, chief revenue officer of location-based data analytics provider, [...]
ATS London: Seeking the Truth in Data
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]
Location Data & Measurement Hold the Key to Mobile ROI
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their [...]
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