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Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across the globe. In this piece, Giovanni Strocchi, CEO, ADmantX, discusses how brands can move beyond [...]
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.
How Can Marketers Take Geolocation Further?
In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify a consumer’s location to deliver relevant and contextualised content in real time – a game changer for marketers. Research by mobileSQUARED [...]
'Ad Tech Personality of the Year' Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first 'Ad Tech Personality of the Year' award. This prestigious prize will be awarded at the end of our sixth ATS London, [...]
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource merges with SupersonicAds; Scoota celebrates new name and new investors; and HookLogic secures a major [...]
Ad Tech 2016: Consolidate, Commoditise & Converge
Writing exclusively for ExchangeWire, Pat McCarthy, SVP corporate marketing at AppNexus (pictured) shares his thoughts on what will happen in Ad Tech in 2016. Earlier this year, Terence Kawaja, the inventor of the LUMAscape and one of the most perceptive actors in [...]
Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up of human beings who need meaningful connections with brands. It’s a fact made clear by [...]
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: half of consumers watch VoD everyday; 85% of marketers [...]
MediaMath: APAC Brands & Agencies Should Leverage Each Other's Capabilities; Grey Group Acquires Thailand's nudeJEH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MediaMath: Brands, agencies should leverage each other's capabilities; Grey Group acquires Thailand's nudeJEH; Droga5 shutters Sydney office; [...]
Complex Programmatic Setup Blurs Marketers' View of Bids
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay TV operator and broadband services provider, StarHub, is calling [...]
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