Latest Stories

• Facebook Delivers Solid Quarter; 76% of Ad Revenue ($2.9 Billion) Comes From Mobile

  10 years ago News

  

  Despite beating analyst forecasts of $4.04 billion vs $3.99 billion (a 39% y-o-y increase), Facebook's stock was down in after-hour trading yesterday amid Wall Street's worries about its cost base. Highlights: - Mobile advertising revenue represented approximately 76% of advertising revenue for [...]

• Asia Brands Still Not Thinking Right About Mobile Programmatic

  10 years ago News

  

  Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first assessing new possibilities the latter can offer. This results in much inefficiency that otherwise can be improved with the deployment [...]

• Why the 'Internet of Things' Shouldn’t Worry Marketers

  10 years ago News

  

  The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]

• Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth

  10 years ago News

  

  Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence. Highlights: - Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%) - Advertising [...]

• ATS London, Europe's Mega Ad Tech Week & The 'Ad Tech Legend' of the Year

  10 years ago News

  

  Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog. All of this will of course be kicked [...]

• Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

  10 years ago News

  

  There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.  Neil Nguyen: As the ad tech [...]

• Melt DSP Announces Another Partnership; Programmatic Represents Half of Display Market

  10 years ago News

  

  This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]

• Now & Next: Online News

  10 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

• Introducing the Class of 2015

  10 years ago News

  

  The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what [...]

• Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn

  10 years ago News

  

  In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing the online experience, allegedly; and ATS London, more speakers announced and tickets selling fast. Ad tech companies [...]