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APAC Mobile Search Ad Spend Climbs 69%; SEA Viewers Prefer Shorter Video Ads
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC mobile search ad spend climbs 69%; SEA viewers prefer shorter video ads; Geniee adds Vietnamese language [...]
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches [...]
Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with [...]
Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services. Yahoo Report Strongest Growth in Display Since 2010 Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and [...]
TV Will Transition From Spot-Buying to Data-Driven Ad Buys
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box. Alex Khan, Southeast Asia managing director [...]
Is 'Viewability a Valid Metric For Marketers?
Helen Miall, head of marketing EMEA, Turn, questions whether advertisers should be basing their media spend on viewability alone. For a while I believed that viewability (where ads are measured on whether they can be seen) was yet again another self-inflicting [...]
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee [...]
Programmatic enhances social project; Apontador’s new CEO
This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO for Apontador, a Brazilian search portal that will focus on mobile; and a piece that [...]
Apple’s Slice (of the Advertising) Pie
Ben Dimond, Director of Strategy EMEA at mobile ad platform Opera Mediaworks discusses what the launch of Apple News and Apple’s other moves in the advertising sector mean for the wider industry. By giving leading publishers, such as Condé Nast, Hearst, [...]
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in ad land; Beeswax launches its BaaS to reduce bespoke bidder-building costs; and video streaming powerhouse [...]
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