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What Are the Key Issues Facing the French Programmatic Market?
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of [...]
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region's [...]
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon. In an interview with ExchangeWire at the sidelines of the [...]
ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week's edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and "industry-first" pricing model launched. Rubicon buys [...]
ExchangeWire Research Weekly Roundup
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: research from Experian shows that Chief Digital Officers (CDOs) [...]
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]
As Rubicon Project Buys Ad Net For $120 Million, Should SaaS Model Be Abandoned In Ad Tech?
This week Rubicon Project bought ad network Chango for over $100 million, mostly in stock. This was an interesting acquisition, not because Rubicon bought a buy-side company, but more a realisation of the difficulty in building a 100% SaaS-based ad [...]
Dialogue is Key to Trust
Marc Gosschalk, AdTruth, partner marketing manager, EMEA, stresses the need for advertisers to be more proactive with consumers on the benefits of the data exchange economy, citing multiple opinions from across the industry. Last year saw a rapid increase in [...]
How French Publishers Are Winning Together
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring [...]
The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]
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