Latest Stories

• Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit  

  2 years ago News

  

  On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

• Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act

  2 years ago News

  

  On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]

• Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership 

  2 years ago News

  

  On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]

• 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing 

  2 years ago News

  

  On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

• The Stack: UK Gov to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot 

  2 years ago News

  

  On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot  It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]

• Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

  2 years ago Podcast

  

  ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. Publishers are concerned about the sharp decline in referral traffic from [...]

• IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 

  2 years ago News

  

  Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]

• Advertisers Turning Away from Linear TV Quicker than Viewers; Australia to Further Regulate AI; Supreme Court Rejects Epic vs Apple Antitrust Case 

  2 years ago News

  

  On today’s ExchangeWire digest: Advertisers Turning Away from Linear TV Quicker than Viewers; Australia to Further Regulate AI; Supreme Court Rejects Epic vs Apple Antitrust Case…  Advertisers are turning away from linear TV quicker than viewers are, shows WARC’s latest research [...]

• Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond

  2 years ago Podcast

  

  "If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. [...]

• FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning 

  2 years ago News

  

  On today’s ExchangeWire digest: FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning...  Upping the pace in its competition against rival Amazon, FedEx has announced plans to [...]