The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward  

This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily 

Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns which harness their full range of offerings, the move marks a move to increase ad based revenue. Netflix was another streaming giant with an exciting announcement: Netflix House, an experiential entertainment venue will be opening at two US locations in 2025. They’ve told future visitors to expect to see their stories come to life in new and unexpected ways, including dining and shopping experiences. 

With regard to the industry’s relationship with sustainability, we saw Ad Net Zero make a big step towards a greener future with the release of a Global Media Sustainability Framework. The framework is a voluntary industry standard which aims to improve consistent, comparable measurement of greenhouse gas emissions in media channels. 

In the latest regulatory news, we saw EU regulators pressure Meta into pushing back its plan to use data collected from users on Facebook and Instagram to train its AI models in Europe. Representing the EU region, the Irish Data Protection Commission requested the delay. Looking elsewhere, Apple is set to be the first big tech company to face charges under the EU’s Digital Markets Act. 

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