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Confirmed: Switch Buys Unanimis
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was executed earlier this week.
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's big move when it comes to mobile, plus AOL committing further inventory to programmatic. Facebook posts rip-roaring results thanks [...]
Is Measurement Depriving Brands Of Their Audience?
Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video.
Yahoo’s Latest Buy Is The Latest Move In ‘Single Customer View’ Arms Race
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]
‘I have routinely heard clients say there is not enough print on this plan!’
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's most well-respected programmatic figures – talks about his new role working with existing data segments to provide greater advertising utility [...]
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the Government looks towards small-to-medium size businesses (SMB) to help reinvigorate the economy.
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions from media traders, both on the buy- and sell-side alike. Here Nigel Gilbert, AppNexus, VP, [...]
Making TV Smarter And More Actionable In the Multi-Screen Era
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting [...]
How The ‘Bad Internet’ Is Raising High-Powered Eyebrows
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups [...]
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