Latest Stories

• Top 5 Programmatic Trends

  11 years ago News

  

  The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as establishing a pan-European Programmatic Trading Task Force. In this piece Mike Peralta, AudienceScience, CEO, shares his [...]

• Gaming Brands Stall on Betting On Digital

  11 years ago News

  

  UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as well as more sophisticated forms of prospecting, as research reveals the public are beginning to place an increasing emphasis on [...]

• What If Advertisers Asked For An Alternative To The Agency Commission Model?

  11 years ago News

  

  John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including RTL's purchase of a majority stake in SpotXchange, AOL and Havas' programmatic deal and the IAB's attempt to clarify terms on programmatic.

• RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech

  11 years ago News

  

  There is a feeding frenzy going on in the online video tech space at the moment - with big media business looking to shore up their programmatic video tech as brand money shifts into the data-driven online video market. [...]

• Europe’s Appetite For Investment Is Clear, But Just Where Do They Want To Exit?

  11 years ago News

  

  The European ad tech scene has never been in ruder health, with the trade press littered with news of funding rounds for start-ups here, yet the ‘European Google’ remains elusive and ad tech firms born and raised in Europe are [...]

• Why Aren’t More Brands Taking Design In-House Along With Programmatic?

  11 years ago News

  

  Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative?

• Police Crackdown On Piracy Continues With Ad Replacement

  11 years ago News

  

  The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]

• IAB Seeks To Clear Understanding On Programmatic

  11 years ago News

  

  Separate moves to harmonise understanding in the ad tech space are taking place, with the IAB this week launching a pan-European Programmatic Trading White Paper along with a host of ad tech vendors to help agree definitions for the different elements [...]

• Confirmed: Switch Buys Unanimis

  11 years ago News

  

  ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was executed earlier this week.