Latest Stories

• Why Keeping The Week Of September 8 Clear In Europe's Ad Tech Calendar Will Make You Smarter And More Profitable?

  11 years ago News

  

  Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it's not, it's pretty simple. In its truest sense ad tech effectively powers the digital advertising industry. I don't joke when [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's monster funding round, revisits the AppNexus Summit where its new acquisition Alenty played a starring role, and charts the latest movements [...]

• Whither the media plan – 2011 vs 2014

  11 years ago News

  

  One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy [...]

• If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?

  11 years ago News

  

  New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to a failure of the digital media industry to keep apace with its own innovations. Charting [...]

• The Burden Of Click Fraud Is One To Be Shared

  11 years ago News

  

  Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket [...]

• ‘Programmatic will be massive in APAC, but there are key areas that need focus’

  11 years ago News

  

  Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket Fuel became embroiled in a high-profile click fraud row, Rubicon Project and InMobi paired to launch a mobile native ad exchange [...]

• The Truth About Online Ad Fraud

  11 years ago News

  

  The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more mainstream audience. Jalal Nasir, Pixalate, co-founder, CEO, lifts the lid on some of the techniques [...]

• Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row

  11 years ago News

  

  Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical FT article claiming a recent it participated in for Mercedez-Benz was plagued with click fraud [...]

• Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

  11 years ago News

  

  AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]