Latest Stories

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than answers The big news in the advertising world this week has been the collapse of the proposed $35bn merger between Publicis and [...]

• How Data Can Be Used For More Than Just Audience Targeting

  11 years ago News

  

  Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say 'data doesn't work' are wrong, and how using the correct methodology data can be used for more than just targeting, and applied to generate genuine audience insight.  We should all [...]

• Waking Up Brand Managers To Mobile Programmatic

  11 years ago News

  

  Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does an industry that warns brand marketers “correlation is not causality” expect to woo their budget? This [...]

• Criteo Strategy Further Heralds The Rise Of The Data Driven Bidder

  11 years ago News

  

  Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising, as well as improving its cross-platform ad serving portfolio, according to company CEO Jean Baptiste Rudelle who earlier today announced [...]

• Why Aren’t We Seeing More ‘Pure Play’ Consultancies In Digital Marketing?

  11 years ago News

  

  Finance, Business and Management consultants have been servicing FTSE 500 companies for 100-plus years (for example Deloitte was founded in 1845). However they don’t appear to be making significant waves into the digital media industry, why? But one of the big [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook unveils FAN Facebook this week announced it is to further roll out its Facebook Audience Network (FAN), which effectively increases the competition in the mobile, social retargeting [...]

• Transparency Milestones Met, But Some Important Names Are Missing

  11 years ago News

  

  Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS this week announcing that it has verified a number of ad tech vendors for brand safety. But sources close to [...]

• The Components Of Predictive Modelling That Will Increase ROI For You

  11 years ago News

  

  Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to construct more efficient media campaigns, and it proves that knowledge is power. Predictive modelling or predictive analysis relies on data models of [...]

• Premium UK Publishers Primed For Increased Programmatic Push

  11 years ago News

  

  The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic [...]

• 'If your strategy is built around just multi-channel and acquisition, you will become a commoditised toolset'

  11 years ago News

  

  UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its first operations outside of its US base), as it aims to take on more established marketing cloud service providers such [...]