Latest Stories

• U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]

• The Stack: Lazada Woos Businesses in Indonesia, UK Approves Microsoft-Activision

  2 years ago News

  

  This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard... Lazada waives fees for businesses in Indonesia Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce... Microsoft-Activision approved in UK The UK's Competition and Markets [...]

• The Revival of Contextual Advertising: Adapting to the Privacy-First Landscape

  2 years ago News

  

  “CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the revival of contextual advertising has only gained momentum. This year, global [...]

• Klarna Reveals AI Shopping Tool; Utah Files Lawsuit Against TikTok

  2 years ago News

  

  In today's ExchangeWire news digest: Klarna reveals a new shopping feature powered by AI; TikTok faces legal action in Utah; and RepubliK raises USD$6m ($4.8m) in a seed funding round. Klarna releases new AI-powered shopping tool Buy-now-pay-later firm, Klarna, is releasing a [...]

• Tech Trends Shaping the Future of Advertising

  2 years ago News

  

  Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]

• BBC to Launch FAST Channels via Amazon Freevee; Germany's FCO Warns AI Could Bolster Big Tech

  2 years ago News

  

  In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]

• Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine

  2 years ago News

  

  In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]

• The Wires: Public Voting Opens for Ad Tech Rising Star and Personality of the Year 2023

  2 years ago News

  

  Public voting is now open for two of the most anticipated accolades: the Ad Tech Personality of the Year 2023 and Ad Tech Rising Star 2023 awards. The top 10 nominees for each category will be announced on Friday, October [...]

• Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

• Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

  2 years ago News

  

  In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]