The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses

by Aimee Newell Tarín on 7th Jun 2024 in News

This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily

Early this week, we took a look at a report by OMD which brings attention to the lack of representation for women over the age of 44 in the advertising industry. The report points to why this lack of representation works out as a loss for marketers, with women over the age of 50 holding a huge amount of spending power in their households. We also saw Women in Advertising, Communications and Leadership launch a campaign in collaboration with YouTube, Snapchat, Pinterest and Billion Dollar Boy, demanding better representation of women in advertising. The campaign calls for further action to support more inclusion of women across intersectionalities including race, disability, sexual orientation and age.

We also looked at why some of the UK’s major broadcasters including ITV and Channel 4 have been trading ad airtime for shares. We are seeing quite a dramatic shift in broadcasters increasingly taking stakes in early stage businesses. Meanwhile, ITN – which produces ITV News, Channel 4 News and Channel 5 News – has taken measures to safeguard its content from AI. A deal with OpenOrigins will validate and secure ITN’s entire archive of video footage through blockchain technology; ITN’s content will also form part of a new AI licensing marketplace.