Latest Stories

• Programmatic Premium: The Industry’s Main Challenge For 2013

  12 years ago News

  

  Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

• WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic

  12 years ago News

  

  Today's edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst the programmatic and adtech crowd that the planner/buyers are the problem. Ill-equipped for a technology led approach to buying, they default [...]

• ‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology

  12 years ago News

  

  Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]

• WireColumn: The Rise of Mr Average

  12 years ago News

  

  Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I can be. I work hard, push myself, try new things and deliver something that is as good as I can make [...]

• Is India the Sleeping Ad Tech Giant?

  12 years ago News

  

  Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

• 'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market

  12 years ago News

  

  The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

• ExchangeWire Signing Off For 2012

  13 years ago News

  

  ExchangeWire wishes to express its thanks and gratitude to everyone who has become part of our community. ExchangeWire is signing off for the remainder of 2012, preparing for what will be a truly transformational 2013. So take some time off, [...]

• The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders

  13 years ago News

  

  In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider offering a DCO solution for traders. Here CEO and Founder, Michael I. Brown, discusses the Adacado app in more detail [...]

• WireColumn: A Look Back At French Media Trading In 2012

  13 years ago News

  

  Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office. It is a really exciting time to be opening an office in France. Q4 has been packed with news about RTB [...]

• Mining The Data: Air New Zealand's Chris Allison Discusses How Its Partnership With Tagman Is Unlocking Value Of Display

  13 years ago News

  

  Chris Allison is Online Sales Manager at ANZ. Here he discusses the company's relationship with Tagman, and how data insight and attribution is giving the airline brand a real understanding of the value of display's role in the purchase journey [...]