Latest Stories

• Tech Trends Shaping the Future of Advertising

  2 years ago News

  

  Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]

• BBC to Launch FAST Channels via Amazon Freevee; Germany's FCO Warns AI Could Bolster Big Tech

  2 years ago News

  

  In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]

• Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine

  2 years ago News

  

  In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]

• The Wires: Public Voting Opens for Ad Tech Rising Star and Personality of the Year 2023

  2 years ago News

  

  Public voting is now open for two of the most anticipated accolades: the Ad Tech Personality of the Year 2023 and Ad Tech Rising Star 2023 awards. The top 10 nominees for each category will be announced on Friday, October [...]

• Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

• Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

  2 years ago News

  

  In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]

• The Stack: Spotify to Launch Video Ads on Roku; Meta Considers Ad-Free Tier in EU

  2 years ago News

  

  This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms... Spotify to bring video ads to Roku app Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku... Disney [...]

• Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

  2 years ago News

  

  We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

• The Case for In-Game Advertising: A Perfect Storm

  2 years ago News

  

  Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]

• AI Proliferating Disinformation Online, Reports Freedom on the Net; WPP Partners with Shopify

  2 years ago News

  

  In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [...]