Event Video
What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics.
The panel discuss:
• Why performance marketing alone can’t build a brand
• The findings from Lumen’s exclusive report on the state of brand building in 2024
• How attention and brand metrics work together to show how audiences remember your brand
• How time, creative, format, and other factors all play a role in driving brand outcomes
Panel
- Mike Follett - MD, Lumen
- Deanna Ho - Global Head of Digital, Havas Media Network
- Anders Lithner - CEO and co-founder, Brand Metrics
- Jon Waite - Global managing director, Havas
