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The MadTech Podcast Special - Redefining Audience Addressability

madtech

Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising.

In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations lead at Starcom, and Emma Newman, chief revenue officer EMEA at Pubmatic, join ExchangeWire COO Rachel Smith to discuss how brands and publishers are starting to adopt new tools and techniques to reach audiences, induced partly by changes to legislation and industry infrastructure, but also by a growing sense that the industry must to improve it’s moral position when it comes to the consumer.