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Company details

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Broadsign

Categories:
AI & Machine Learning; Advertiser Ad Server; Asset Management; Contextual; Cookieless Targeting; Header Bidding Technology; Inventory Management; Location & Proximity; Measurement, Attribution & Analytics; Media Buying; OOH & DOOH; Publisher Ad Server; Demand-Side Platform; Supply-Side Platform; Workflow Management
Website:
broadsign.com
Email:
broadsign-info@broadsign.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Articles

The Value of Brand-Building in a Fragmented Landscape – Q&A with John Dolan, Broadsign
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
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PressBox

Broadsign Acquires Netherlands-Based DOOH DSP OutMoove
PATTISON Modernises its Out-of-Home Technology Stack with Broadsign
Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys
Zitcha & Broadsign Partner to Drive Global In-Store Retail Media Market    
Coles Supercharges Retail Screens Through Broadsign
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Broadsign enabled us to quickly activate our programmatic DOOH campaign, allowing us to reach a contextually relevant audience at scale. Their audience and location data were crucial in targeting potential viewers and delivering the right message across various formats seamlessly. Additionally, the flexibility to update creatives during the campaign ensured our messaging stayed fresh and effective throughout. Broadsign’s support made the entire process smooth and efficient, helping us achieve impactful results.
— Fadli Gunawan, EMEA Brand Media Lead at Uber.

Company description

Broadsign empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 2.5 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign. The Broadsign Platform helps media owners and retailers maximise revenue opportunities and automate business operations. It also enables agencies to plan and execute dynamic OOH campaigns that resonate with audiences.