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Company details

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ID5

Categories:
Cookieless Targeting; Identity Solution Provider
Website:
id5.io
Email:
contact@id5.io
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Videos

The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers
ID5's Mathieu Roche on Cross-Domain Reconciliation
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Articles

Predictions 2022: The MadTech Middleware
Solving the Identification Challenge: Q&A with Mathieu Roche, ID5
Media, Marketing & Commerce Investment Series - Part 1: Funding
Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition
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PressBox

ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era
ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs
ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%
ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet
ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands
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Through our partnership with ID5, we are able to offer significantly higher reach and user addressability for buyers across all channels delivering superior monetisation capabilities to our publishers. This capability will be crucial as adoption grows for alternatives to the third-party cookie within the digital advertising ecosystem
— Emma Newman, CRO, Pubmatic

Company description

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.