PressBox News
New Clients for Voxeus, Including Le Monde
Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]
Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale
Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [...]
Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming Over Subscription Streaming Services
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has released the findings of its latest streaming report “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shifting away from linear [...]
MiQ Acquires French Media Governance Martech Company Grasp
MiQ announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers. While [...]
PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US & UK
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The collaboration marks a major milestone in the advertising industry, as PubMatic becomes [...]
Novatiq & DMS Partnership Brings Best-In-Class Privacy-First Addressable Advertising to Region’s Publishers
Novatiq, the telco-based identity platform, is delighted to announce its new partnership with Digital Media Services (DMS), the digital arm of Choueiri Group, Exclusive Media Representatives for over 25 Arabic and international publishers. This collaboration provides brands with unparalleled access [...]
Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry
Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]
AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns
AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [...]
Nano Interactive Research Shows UK Consumers Mask Their Data Most on Mobile
Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]
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