PressBox News
It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies
It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their [...]
TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5
TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]
StackAdapt Launches Arabic & Chinese Language Media Buying Across EMEA
StackAdapt, a leading multi-channel programmatic advertising platform, is thrilled to announce the launch of Arabic and Chinese language contextual advertising solutions, enabling advertisers to connect with audiences browsing Arabic and Chinese content across multiple media channels. Arabic Language Contextual Advertising Across [...]
Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform
In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of the impact of cookieless advertising on revenue. Through an extensive A/B [...]
FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA
FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]
Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits - The New York Times Joins as Launch Client
Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]
Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore
Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]
LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV
Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [...]
ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes
ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]
AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features
AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]
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