PressBox Articles

• IMPACT+ Reduces Environmental Effect of Weborama Campaigns

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]

• Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions

  2 years ago News

  

  Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]

• LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem 

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [...]

• Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns

  2 years ago News

  

  Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

• New IAB Europe Board Elects Chairman, Executive Committee

  2 years ago News

  

  The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.   Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]

• Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

• ShowHeroes’ CTV Innovation Team Drives Green Media Products for CTV

  2 years ago News

  

  ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes' commitment [...]

• Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

  2 years ago News

  

  Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]

• Evorra Partners With AppsFlyer to Power Compliant Data Collaboration

  2 years ago News

  

  Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [...]

• ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

  2 years ago News

  

  ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry.  Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [...]