PressBox News

• DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

  2 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

• New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

  2 years ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]

• Amplified Intelligence Releases New Channel & Format-Level Attention Benchmarks

  2 years ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a stronger base for building effective advertising campaigns. The benchmarks [...]

• VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

  2 years ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared [...]

• Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

  2 years ago News

  

  Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

• DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024   

  2 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]

• Expandi Group Unveils the New Jabmo ABM Platform

  2 years ago News

  

  Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]

• Nexta Announces its New Retail Media Solution & Partnership With  Danish Retailer Dagrofa

  2 years ago News

  

  Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution.  With  Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [...]

• Gadsme + BRAVE announce groundbreaking partnership

  2 years ago News

  

  BRAVE and Gadsme are delighted to announce a new partnership, which promises to deliver the best practices on intrinsic in-game advertising. Gadsme, a leader in the gaming industry, stands as the most advanced in-game intrinsic advertising platform. Offering non-intrusive display, video, [...]

• IAS Releases Inaugural Responsibility Report

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]