PressBox News
VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]
Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials
Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]
Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting
Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]
Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting
Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes', a collection of 12 smart audience segments. These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]
Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH [...]
Yahoo Properties Worldwide are Now Available through Taboola
Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform. Starting now, [...]
fifty-five Reveals Strategic Approach for Next-Gen MMM Transition
Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. This is according to martech consultancy fifty-five, [...]
Equativ & Utiq’s New Partnership Brings People-First Advertising to the Programmatic Supply Chain
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]
Equativ to Accelerate Global Evolution with New Additions to Executive Team
Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [...]
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