PressBox Articles
Samsung TV Plus Sees Exceptionally High Viewability Rates
Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [...]
Smile Wanted Marketplace Signs with IAS for Brandsafety
In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS. IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter". The "SW Filter" is founded on 3 technological fundamentals: [...]
BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™
Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3. Through this partnership, Media [...]
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