PressBox Articles

• Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers

  2 years ago News

  

  Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]

• Novatiq Announces Conclusion of £11m Funding Round

  2 years ago News

  

  Today (June 13th, 2023) Novatiq, the telco-verified digital identity platform,  announced it has concluded a funding round of  £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalisation platform. The two companies are forming a [...]

• OnAudience Partners with FirstPartyCapital to Accelerate Ad Tech Innovation

  2 years ago News

  

  OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [...]

• Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns

  2 years ago News

  Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality [...]

• ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions

  2 years ago News

  

  ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]

• Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022 

  2 years ago News

  

  Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]

• Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues 

  2 years ago News

  

  Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

• Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 

  2 years ago News

  

  Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]

• Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

  2 years ago News

  

  Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

• Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop

  2 years ago News

  

  Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]