PressBox Articles

• GumGum Appoints New Staff Members Across Germany

  2 years ago News

  

  GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]

• RTB House Releases Results From FLEDGE API Testing

  2 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments.  The research found [...]

• the7stars Wins UK Media Account for People’s Postcode Lottery

  2 years ago News

  

  People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]

• Capire meglio l'impatto del DOOH con la nuova attribuzione delle visite di Taptap Digital

  2 years ago News

  

  Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

• Evorra Continues Stellar Growth to Over 300 Million Compliant Addressable Profiles

  2 years ago News

  

  Evorra, the simplest-to-use, next-generation SaaS marketplace for brands and agencies, continues its incredible data platform growth with over 300 million compliant and addressable audiences going live on its platform this week.  “In January this year, we were under half of the [...]

• Equativ Announces Bridgepoint as New Majority Shareholder

  2 years ago News

  

  Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of US$100m (£83m), achieving year-on-year organic growth of 30% and tripling its revenues over the past [...]

• DanAds Powers McClatchy's New Email & Programmatic Offering

  2 years ago News

  

  DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]

• Clinch Partners with Samsung Ads to Enable Advertisers to Personalise Video and Digital Ads at Scale

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, today (February 22nd, 2023) announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung [...]

• MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

  2 years ago News

  

  MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

• Anne Stagg Strengthens Merkle UK & Ireland Leadership Team

  2 years ago News

  

  Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]