PressBox Articles
AdPlayer.Pro Outstream Video Ads Solutions Provider to Strengthen YouTube Integration
AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]
LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement
LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]
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