PressBox News

• Cavai Appoints Kate Lyons as VP US East Coast

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. Based out of New [...]

• Adnami Continues its European Expansion by Introducing New Partnership with Online Car Market AutoScout24

  3 years ago News

  Ad tech company Adnami today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m  users per month Adnami, which [...]

• NBCUniversal & HTC Join Anzu’s In-Game Advertising Mission Along with Sony Innovation Fund & WPP

  3 years ago News

  

  Anzu.io closes its latest funding round with USD$20m (£15.2m), adding one of the world's leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing list of strategic investors Anzu announces that the world’s most [...]

• MGID Acquires Italy’s Metup Native S.r.l.

  3 years ago News

  

  MGID, the global advertising platform, 30th March 2022,  announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion [...]

• Emerging Digital Advertising Markets Posted the More Robust Viewability Performance - IAS

  3 years ago News

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media Quality Report, providing transparency into the performance and quality of APAC digital media, alongside global comparisons Key insights from the report include:   Desktop [...]

• Merkle Partners with RefugeeForce to Support Refugees Launching Their Careers in the Salesforce Ecosystem

  3 years ago News

  Merkle, a leading technology-enabled, data-driven, customer experience management (CXM) company and part of dentsu, has announced its partnership with RefugeeForce, helping refugees to learn digital skills, grow their network, and launch their Salesforce careers. RefugeeForce is an independent provider of Salesforce [...]

• Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint

  3 years ago News

  

  Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

• Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

  3 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

• RTB House Listed as One of FT1000’s Fastest-Growing Companies in Europe for the Fifth Year Running

  3 years ago News

  

  The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the cookieless future. The continued development of RTB House’s cutting-edge technology has [...]

• OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

  3 years ago News

  

  Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]